|(Credit: aboutlastweekend.blogspot.fr. Although that particular post|
doesn't seem to be about baguettes.)
Quite simply, because they're good at what they do, and love doing it. The bread is excellent: whereas the stuff from Carrefour is very nice, the crustiness and texture of a boulanger's work is very tricky to put into words. (Although that hasn't stopped Baguepi, a consortium looking after local boulangeries, from trying. Have a read of this.) Whenever I go in through the door, and the little bell tinkles, I know that, in addition to getting a really nice piece of bread, I'll have a conversation. All of which goes some way to explaining why, more often than not, these conversations end in the words à bientôt.